Conclusion

ISS helps people share information by letting people themselves express what is relevant or not. It unleashes the great deal of untapped potential of the collective intelligence to organize information. It exploits the bottom-up characteristics of successful technologies and finds the perfect balance.
With ISS, people are able to broadcast ideas, bookmarks, photos and video in a very intuitive and non-obtrusive way. All with a very low entry point, both in terms of knowledge required as well as in terms of effort. This way, ISS hopes to bring people closer together to discuss common interests and share information in a more open and democratic manner.