Problem

From the consumer’s point of view, with everyone having its own channel, how are people going to find what they want amidst all this avalanche of information? The Web as it is today, as complicated as it might be to publish something, seems already overcrowded with its billions of interconnected documents. How then are people ever going to find what they want when technology easies the publishing process even further and opens hundreds of millions of hidden worlds all filled with rich personal media?

From the producer’s point of view, how will he or she broadcast his or her channel so that it reaches those to whom it is relevant without interfering with those to whom it is not? How will his or her channel stand apart from the so many others that exist? How will he or she get his or her idea across and be heard in this open and democratic medium, where everyone has gained the right and opportunity to have a voice?